Death to All Sacred Cows ebook download Beau Fraser

Death to All Sacred Cows

Never say something offensive in a headline. BANG. Try to find the right balance between playing it safe and pushing the envelope. It's okay to act like a jerk when you're talented. BANG. Sometimes you have to look below the bottom line to see what something's really costing you. A good idea sells itself. BANG. Your idea needs support in order to reach its true potentialWhen you think about it, there are a lot of sacred cows in the business world. And we think it's high time someone shot them. Dead. Written by three brilliant advertisers, this book demonstrates just how wrong most conventional business wisdom is. From branding (branding is expensive. BANG) to leadership (follow the leader. BANG) to hiring (only hire someone who has done the job before. BANG) no sacred cow is left standing.This is truly a business book like no other.

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Title of ebook: Death to All Sacred Cows
ISBN: 9781401390891
parent-ISBN: 9781401303310
Publisher: Hyperion
Pages: 224
Published: 03-2008
Released online for download: 03-11-2008
Author of eBook: Fraser, Beau
Joint Author: Bernstein, David

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