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Home > Business & Economics > Marketing - General > Consumer Behavior - General > What Americans Really Want⿦Really
What Americans Really Want⿦Really
by Luntz, Frank I.
 
 
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What Americans Really Want⿦Really
No one in America has done more observing of more people than Dr. Frank I. Luntz. From Bill O'Reilly to Bill Maher, America's leading pundits, prognosticators, and CEOs turn to Luntz to explain the present and to predict the future. With all the upheavals of recent events, the plans and priorities of the American people have undergone a seismic shift. Businesses everywhere are trying to market products and services during this turbulent time, but only one man really understands the needs and desires of the New America. From restaurant booths to voting booths, Luntz has watched and assessed our private habits, our public interests, and our hopes and fears. What are the five things Americans want the most? What do they really want in their daily lives? In their jobs? From their government? For their families? And how does understanding what Americans want allow businesses to thrive? Luntz disassembles the preconceived notions we have about one another and lays all the pieces of the American condition out in front of us, openly and honestly, then puts the pieces back together in a way that reflects the society in which we live. What Americans Really Want...Really is a real, if sometimes scary, discussion of Americans' secret hopes, fears, wants, and needs. The research in this book represents a decade of face-to-face interviews with twenty-five thousand people and telephone polls with one million more, as well as the exclusive, first-ever â''What Americans Really Wantâ' survey. What Luntz offers is a glimpse into the American psyche, along with analysis that will rock assumptions and right business judgment. He proves that success in virtually any profession demands that we either understand what Americans really want, or suffer the consequences.


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Title of ebook: What Americans Really Want⿦Really
ISBN: 9781401394783
parent-ISBN: 9781401322816
Publisher: Hyperion e-books
Pages: 336
Published: 09-2009
Released online for download: 09-15-2009
Author of eBook: Luntz, Frank I.

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What American Really Want ... Really


Chapter One

I CAN SEE CLEARLY NOW: What Americans Really Want in Their Daily Lives

What women want: To be loved, to be listened to, to be desired, to be respected, to be needed, to be trusted, and sometimes just to be held. What men want: Tickets for the World Series. -Dave Berry

Be glad that you're greedy; the national economy would collapse if you weren't. -Mignon McLaughlin (author)

The alarm buzzes insistently, pulling us out of bed and into the maelstrom of daily life. On comes the television so you know whether your company has gone bankrupt the night before or if today is going to be a wet one, and if traffic is going to be a nightmare or just the usual morning hassle. Set the shower temperature to exactly the same degree, use the same soap, same shampoo and conditioner, reach for the towel hung exactly in the same place it was the day before and the day before that. Stumble to the kitchen for a quick breakfast, or maybe grab coffee at exa ... read full excerpt from: What Americans Really Want⿦Really ebook



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