Free

The New York Times bestselling author heralds the future of business in Free. In his revolutionary bestseller, The Long Tail, Chris Anderson demonstrated how the online marketplace creates niche markets, allowing products and consumers to connect in a way that has never been possible before. Now, in Free, he makes the compelling case that in many instances businesses can profit more from giving things away than they can by charging for them. Far more than a promotional gimmick, Free is a business strategy that may well be essential to a company's survival.The costs associated with the growing online economy are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. Just think that in 1961, a single transistor cost $10; now Intel's latest chip has two billion transistors and sells for $300 (or 0.000015 cents per transistor--effectively too cheap to price). The traditional economics of scarcity just don't apply to bandwidth, processing power, and hard-drive storage.Yet this is just one engine behind the new Free, a reality that goes beyond a marketing gimmick or a cross-subsidy. Anderson also points to the growth of the reputation economy; explains different models for unleashing the power of Free; and shows how to compete when your competitors are giving away what you're trying to sell.In Free, Chris Anderson explores this radical idea for the new global economy and demonstrates how this revolutionary price can be harnessed for the benefit of consumers and businesses alike.

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Title of ebook: Free
ISBN: 9781401394516
parent-ISBN: 9781401322908
Publisher: Hyperion e-books
Pages: 288
Published: 07-2009
Released online for download: 07-07-2009
Author of eBook: Anderson, Chris

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FREE

THE FUTURE OF A RADICAL PRICE

PROLOGUE......................................................................................................................................1 I. THE BIRTH OF FREE..........................................................................................................................7 WHAT IS FREE? 2. FREE 101 A Short Course on a Most Misunderstood Word......................................................................................17 3. THE HISTORY OF FREE Zero, Lunch, and the Enemies of Capitalism............................................................................34 4. THE PSYCHOLOGY OF FREE It Feels Good. Too Good?...........................................................................................55 DIGITAL FREE 5. TOO CHEAP TO MATTER The Web's Lesson: When Something Halves in Price Each Year, Zero Is Inevitable........................................75 6. "INFORMATION WANTS TO BE FREE" The History of a Phrase That Defined the Digital Age.......................................................94 7. COMPETING WITH FREE Microsoft Learned How to Do It Over Decades, bu ... read full excerpt from: Free ebook

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