The Blue Way
How to Profit by Investing in a Better World
Chapter 1
The Great Illusion
There is a myth in America that victory on the great battlefield of capitalism is won by those willing to set ethics aside -- by those willing to scorch the earth, put our safety at risk, and squeeze their employees in the name of profit.
Many of us absorb our first, formative business lesson on a grade school playground when we hear "Nice guys finish last." This lesson is echoed over and over by mentors, colleagues, competitors, and even the financial authorities: "Either you can choose to do good or you can choose to make money." Just consider the U.S. Securities and Exchange Commission (SEC), the official standard-bearer of good sense in American financial markets. The SEC requires any mutual fund that invests in ethical companies to disclose this fact -- not because the fund deserves special recognition, but, to the contrary, because the SEC views ethical investing as a risk to investors.
But what if this cutthroat view of capitalism were really just a myth? What if we could prove -- using hard, ... read full excerpt from: The Blue Way: How to Profit by Investing in a Better World ebook
