Yes!
50 Scientifically Proven Ways to Be Persuasive
IntroductionThere's an old joke told by the nightclub comic Henny Youngman, who referred to his accommodations from the previous night by saying, "What a hotel! The towels were so big and fluffy I could hardly close my suitcase."
Over the last few years, the moral dilemma facing hotel guests has changed. These days, the question of whether to remove the towels from their room has been replaced by the question of whether to reuse the towels during the course of their stay. With the increasing adoption of environmental programs by hotels, more and more travelers are being asked to reuse their towels to help conserve environmental resources, save energy, and reduce the amount of detergent-related pollutants released into the environment. In most cases, this request comes in the form of cards placed in guests' bathrooms -- cards that provide some surprising insights into the remarkable science of persuasion.
A survey of the persuasive messages conveyed by dozens of request cards from a wide variety of hotels around the globe reveals that these c ... read full excerpt from: Yes!: 50 Scientifically Proven Ways to Be Persuasive ebook
