Posh & Becks
Brand Beckham was a genuine double act though, with Victoria's burgeoning status as a fashion icon adding to its appeal. Italian designer Roberto Cavalli was quick to spot the advertising potential of the most photographed couple in the world, and signed up Victoria in a lucrative deal to wear his clothes. Gone were the days when the Beckhams had to strike under-the-table deals with paparazzi photographers to ensure their pictures ended up in the papers. Now they were the darlings of the mass media, every detail of their enviable lifestyle became front-page news. In spite of consistent reports of marital infidelity, the couple had robustly maintained the illusion of glamor and success within a wholesome family setting. The Beckhams seemed to have it all. They had become the couple everyone envied, yet aspired to emulate.
With the couple's every move being watched and photographed, their summer holiday to St. Tropez attracted more media attention than Princess Diana in her heyday. They made headlines when they kissed and cuddled on a crowded public beach, while David set pulses racing when he posed in a pair of skimpy, white, Speedo swimming shorts. Eve ... read full excerpt from: Posh & Becks ebook
