Introduction: The New Economy Lobotomy...............................1 Part One * Searching, Searching: The Challenge of Change 1 * Online Communities and Offline Challenges: How the Internet Affects All of Us......................................15 2 * Alice in Tomorrowland: Will the Young Lead the Way?.........43 3 * Lipstick on a Bulldog: Why Cosmetic Change Doesn't Work............................................................71 Part Two * In The Green: The Essence of E-Effectiveness 4 * Waves of Raves: Strategy as Improvisational Theater........105 5 * Connecting the Dots: Nurturing Networks of Partners........135 6 * From Cells to Communities: Deconstructing and Reconstructing the Organization................................167 7 * People: Winning the Talent Wars........................197 Part Three * Morph ... read full excerpt from Evolve: Succeeding in the Digital Culture of Tomorrow ebook