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Home > Business & Economics > Entrepreneurship > The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything-eBook

The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

Kawasaki, Guy

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The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies--whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST--Great Ideas for Starting Things--including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start-ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start.

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Title of ebook: The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
ISBN: 9781429516174
Publisher: Portfolio
Internet download file size: 500 kb
Released online for download: 02-01-2007
Author of eBook: Kawasaki, Guy,

The Art Of The Start

The Time-tested, Battle-hardened Guide For Anyone Starting Anything

Read Me First.....................................................xi Causation Chapter 1: The Art of Starting....................................3 Articulation Chapter 2: The Art of Positioning.................................29 Chapter 3: The Art of Pitching....................................44 Chapter 4: The Art of Writing a Business Plan.....................66 Activation Chapter 5: The Art of Bootstrapping...............................79 Chapter 6: The Art of Recruiting..................................100 Chapter 7: The Art of Raising Capital.............................119 Proliferation Chapter 8: The Art of Partnering..................................151 Chapter 9: The Art of Branding....................................167 Chapter 10: The Art of Rainmaking.................................192 Obligation Chapter 11: The Art of Being a Mensch.......................... ... read full excerpt from The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything ebook


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