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Home > Business & Economics > Marketing - General > Trading Up-eBook
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Trading Up
 
 
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Trading Up
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs. In dozens of categories, these "new luxury" brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional "old luxury" goods. Trading Up has become the definitive book about this growing trend.
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Title of ebook: Trading Up
ISBN: 9781436203456
Publisher: Portfolio
Internet download file size: 1100 kb
Pages: 320
Released online for download: 04-29-2008
Author of eBook: Silverstein, Michael J.
Author of eBook: Fiske, Neil
Author of eBook: Butman, John

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