It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose ebook download Jr., Roy M. Spence

It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose

Why every business needs a clear and compelling purpose- and how to get one With a purpose in place, decision making becomes easier. You can look at an opportunity or a challenge and ask yourself, Is this the right thing to do given our purpose? Does this further our cause? If it does, embrace it. If not, kick it out on its ass. As one of the country's most successful ad execs, Roy Spence is an expert on "winning on purpose"- articulating a goal beyond making money that focuses an entire company. His agency helped Wal-Mart define its purpose as saving people money so they could live better; and helped Southwest Airlines realize their true purpose of democratizing the skies. A company with purpose is a deeply satisfying place to work. You can sense it in the assuredness of front-line employees, the passion of leaders, and the satisfaction of customers. Innovation becomes easier and there's stability even in tough times. Now Spence and Rushing share their insider insights and case studies to show readers how to discover their own purpose and apply it to everything they do. This isn't "soft stuff"-it's the secret to deeper employee engagement, stronger marketplace focus, and a healthier bottom line.

Share your thoughts on the It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose ebook with other internet viewers!

Title of ebook: It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose
ISBN: 9781440697906
parent-ISBN: 9781591842415
Publisher: Portfolio
Published: 02-2009
Released online for download: 02-05-2009
Author of eBook: Spence, Jr., Roy M.

Format

Encrypted

Sku

ISBN

File size

Security

Printing

Copying

Read aloud

Devices

ePub

Yes

1440697906

9781440697906

3340 KB

n/a

Not allowed

No

Sys Requirments

Download reader

Digital Editions

Yes

1440697868

9781440697869

2399 KB

n/a

Not allowed

No

Sys Requirments

Download reader

Mobipocket

Yes

9781440697890

1817 KB

n/a

Not allowed

No

Sys Requirements

Download reader

Microsoft

Yes

144069785X

9781440697852

3300 KB

n/a

Not allowed

No

Sys Requirments

Download reader

Top eBooks in "Leadership"

Reinventing Your Board

by Carver, John / Carver, Miriam, Mayhew

"In the second edition of this best-selling Policy Governance operating manual, John Carver and Miriam Carver make this exciting approach to effective governance even more ...more

Best price: $38.00

Working With Emotional Intelligence

by Goleman, Daniel

Do you have what it takes to succeed in your career? The secret of success is not what they taught you in school. What matters most is not IQ, not a business school degree, ...more

Best price: $8.74

The 7 Habits of Highly Effective People Personal Workbook

by Covey, Stephen R.

Internationally renowned leadership authority and bestselling author Stephen R. Covey presents a personal hands-on companion to the landmark The 7 Habits of Highly effective ...more

Best price: $14.04

Fish!

by LUNDIN, STEPHEN C.

Addressing today's most pressing work issues with an engaging metaphor and an appealing message that applies to anyone in any sector of any organization, Fish! offers wisdom ...more

Best price: $12.28

How to Think Like a CEO: The 22 Vital Traits You Need to Be the Person a

by Benton, D. A.

A New York Times Bestseller An Alternate Selection of Money(tm) Book Club The "good old days" are dead. And that's good news for you. Once the ...more

Best price: $14.03

The Power of Impossible Thinking: Transform the Business of Your Life an

by Wind, Yoram, (Jerry), Gunther, Robert, E.

The Power of Impossible Thinking is about getting better at making sense of what's going on around you so you can make decisions that respond to reality, not ...more

Best price: $13.59

You Can Read Anyone: Never be Fooled, Lied to, or Taken Advantage of Aga

by Lieberman, David, J.

You Can Read Anyone, a new book by legendary behaviorist Dr. David J. Lieberman, uses proven psychological techniques to help figure out a person's thoughts and feelings in ...more

Best price: $13.95

God Is My Coach

by Julian, Larry

Business leadership coach Larry Julian helps readers navigate "the gray zone"-those make or break moments of decision making that are filled with uncertainty. There are times ...more

Best price: $17.54

Jack: Straight from the Gut

by Welch, Jack, Byrne, John A.

I gave kicks followed by hugs. That's the basic philosophy of how Jack ran the vast and extraordinarily profitable General electric company for more than two decades. During ...more

Best price: $15.78

Other Business Life eBooks Categories

Inspirational (74)

Leadership (637)

Motivational (160)

Women & Business (42)

Workplace Culture (25)

People who bought "It's Not What You Sell, It's What You Stand For: Why Every Extraordinary Business Is Driven by Purpose" ebook also bought: