Sales Promotion ebook download David Horchover

Sales Promotion

Fast track route to mastering all aspects of sales promotion. Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions. Examples and lessons from some of the world's most successful businesses, including Autobytel, and Pepsi. Includes a glossary of key concepts and a comprehensive resources guide.

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Title of ebook: Sales Promotion
ISBN: 9781841122649
parent-ISBN: 9781841122649
Publisher: Capstone Publishing
Pages: 110
Published: 12-2001
Released online for download: 12-12-2001
Author of eBook: Horchover, David

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