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Competitive Intelligence

Fast track route to mastering the art of competitor intelligence. Covers the fundamentals of competitor intelligence, from securing CEO buy-in and making sure the right people are in place to creating an internal intelligence system and setting up a war room. Examples and lessons from some of the world's most intelligent businesses, including Motorola and Apple, and ideas from the smartest thinkers including Jan Herring, Ben Gilad and Leonard Fuld. Includes a glossary of key concepts and a comprehensive resources guide.

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Title of ebook: Competitive Intelligence
ISBN: 9781841122946
Publisher: Capstone Publishing
Internet download file size: 642 kb
Pages: 112
Released online for download: 12-12-2001
Author of eBook: Underwood, Jim


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