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Global Organizations

Pettinger, Richard

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Global Organizations

Fast track route to understanding the organizational, economic and managerial pressures and constraints in global enterprises. Covers the key areas of strategic, marketing and financial priorities and demands and the need for corporate social, cultural and operational awareness and responsibility. Examples and lessons from some of the world's most successful businesses, including ABB, Nissan and Mattel Inc, and ideas from the world's smartest thinkers, including Gary Hamel, Peter Drucker, Naomi Klein, Sumantra Ghoshal and Chris Bartlett. Includes a glossary of key concepts and a comprehensive resources guide.

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Title of ebook: Global Organizations
ISBN: 9781841123509
Publisher: Capstone Publishing
Internet download file size: 311 kb
Pages: 134
Released online for download: 01-31-2002
Author of eBook: Pettinger, Richard


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