Managing Intellectual Property ebook download Fitzsimmons $15.57

Managing Intellectual Property

Fast track route to managing and exploiting intellectual property. Covers the key areas of managing IPR from the alternative forms available and their means of protection to approaches for creating revenue and leveraging value. Examples and lessons from some of the world's most successful businesses, including BTG, IBM, Qualcomm and the Teletubbies, and ideas from the smartest thinkers, including Kevin Rivette, Jessica Litman, Thomas Stewart and Seth Shulman. Includes a glossary of key concepts and a comprehensive resources guide.

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Title of ebook: Managing Intellectual Property
ISBN: 9781841123882
parent-ISBN: 9781841123882
Publisher: Capstone Publishing
Pages: 112
Published: 01-2002
Released online for download: 01-31-2002
Author of eBook: Fitzsimmons, Chris
Author of eBook: Jones, Tim

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