An up-front book for the ambitious and adept entrepreneur; addressing the often unspoken truth that business is primarily about money and the winners are those who sell out. Presented in three sections:Get Backed
Explains the defining difference between creating big value and no value business ideas. How equity capital can play a key role in leveraging a successful businesses, and how not having enough can strangle the business at birth.
Get Big
Why small businesses are disproportionately worth less than bigger ones and why stock markets bar the tiddlers. How to increase the value of the business using sustainable and continuous growth strategies, and the importance of good profit margins and cash generation.
Get Bought
Calculating value – and how it will be calculated by potential buyers. Tricks of the trade to dress the business for sale. Selling up: preparing for and negotiating a killer deal.
Includes high-profile case studies throughout from well-known entrepreneurs to exemplify key messages of the book.
