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Unicist Marketing Mix
Belohlavek, Peter
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Unicist Marketing Mix
Consumers behave in a complex way. That´s why Peter Belohlavek has developed a complex system approach that seeks to understand the consumer's complex mind in order to influence it. The Unicist Market Anthropology is the scientific study of the consumer´s behavior and the structural analysis of his deeds in order to forecast his evolution. The hypothesis underlying the unicist approach to markets is that these are not invented, they are discovered and stimulated. The objective of a marketing mix is to establish the successive or simultaneous actions to influence the consumer's or user's purchasing decision. When we define a marketing mix we need to understand the minimum steps to produce the critical mass in the purchasing process. To accomplish the objectives at a minimum cost we need to know which actions influence the consumer's mind. Only through the understanding of the purchaser's decision process one can think about the marketing mix. The knowledge of the conceptual structure of the marketing mix is basic to the planning of commercial actions.
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Title of ebook:
Unicist Marketing Mix
ISBN:
9789871223350
Publisher:
Blue Eagle Group
Internet download file size:
606 kb
Released online for download
: 10-11-2005
Author of eBook:
Belohlavek, Peter
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