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Libert, Barry Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products eBook

Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products

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Imprint: FT Press

Format: ePub Encrypted (DRM)

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.

Don’t stop innovating once you’ve invented a great new product prototype: how to extend innovation throughout the entire process of getting your product to market!

Innovation isn’t confined to products: you can bring the same level of creativity to the development process, speeding time to market, reducing development costs, and avoiding bureaucratic delays. Why is this important? Because getting to market first with new technology provides a big competitive edge in establishing a brand and maximizing profit...

If you liked this Element, read more from Phil Baker, including From Concept to Consumer: How to Turn Ideas into Money (ISBN: 9780137137473).

Available in print and digital formats.

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Title of Business & Economics eBook: Know Your Fans: Using Word-of-Mouth Marketing to Sell Your Products
Release Date: 02-11-2010
Publisher: FT Press

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Parent title Know Your Fans: Using Word-of-Mouth...
Encrypted (DRM) Yes
SKU 9780137039111
File size 256
Security n/a
Printing Not allowed
Copying Not allowed
Read aloud No
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NoteExcellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing.

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