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Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut
By: Brunner Robert , Stewart EmeryImprint: FT Press
Format: ePub Encrypted (DRM)
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Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!
There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike proclaims: Harley-Davidson....
If you liked this Element, read more from Robert Brunner and Stewart Emery, including Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446).
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| Title of Business & Economics eBook: Your Brand Is Not Your Logo: It Is an Experience that Lives in Your Customer's Gut | |
| Release Date: 02-02-2010 | |
| Publisher: FT Press |
This eBook download is available in the following formats:
| Parent title | Your Brand Is Not Your Logo: It Is... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780137061679 |
| File size | 238 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
