Top-performing dot.coms share a passionate focus on usability. This guide is written by an international usability consultant, writer, and trainer who specializes in the design and evaluation of Web-based and wireless applications, e-commerce sites, and interactive television. It is designed for software developers, project managers, business analysts, and user interface designers, and does not require a background in human factors or usability. E-Commerce Usability: Tools and Techniques to Perfect the On-Line Experience presents a practical, structured, customer-centered design method that encourages innovation yet helps ensure that the final design is still easy to use.