Skillfully Probing the Attack on Women’s Rights
“Opting-out,” “security moms,” “desperate housewives,” “the new baby fever”—the trend stories of 2006 leave no doubt that American women are still being barraged by the same backlash messages that Susan Faludi brilliantly exposed in her 1991 bestselling book of revelations. Now, the book that reignited the feminist movement is back in a fifteenth anniversary edition, with a new preface by the author that brings backlash consciousness up to date.
When it was first published, Backlash made headlines for puncturing such favorite media myths as the “infertility epidemic” and the “man shortage,” myths that defied statistical realities. These willfully fictitious media campaigns added up to an antifeminist backlash. Whatever progress feminism has recently made, Faludi’s words today seem prophetic. The media still love stories about stay-at-home moms and the “dangers” of women’s career ambitions; the glass ceiling is still low; women are still punished for wanting to succeed; basic reproductive rights are still hanging by a thread. The backlash clearly exists.
With passion and precision, Faludi shows in her new preface how the creators of commercial culture distort feminist concepts to sell products while selling women downstream, how the feminist ethic of economic independence is twisted into the consumer ethic of buying power, and how the feminist quest for self-determination is warped into a self-centered quest for self-improvement. Backlash is a classic of feminism, an alarm bell for women of every generation, reminding us of the dangers that we still face.
From the Trade Paperback edition.
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|Title of eBook: Backlash|
|Release Date: 11-18-2009|
|Allowed Countries (hover)|
|Publisher: Crown Publishing Group|
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INTRODUCTION: BLAME IT ON FEMINISM
To be a woman in America at the close of the 20th century-what good fortune. That's what we keep hearing, anyway. The barricades have fallen, politicians assure us. Women have "made it," Madison Avenue cheers. Women's fight for equality has "largely been won," Time magazine announces. Enroll at any university, join any law firm, apply for credit at any bank. Women have so many opportunities now, corporate leaders say, that we don't really need equal opportunity policies. Women are so equal now, lawmakers say, that we no longer need an Equal Rights Amendment. Women have "so much," former President Ronald Reagan says, that the White House no longer needs to appoint them to higher office. Even American Express ads are saluting a woman's freedom to charge it. At last, women have received their full citizenship papers.
And yet . . .
Behind this celebration of the American woman's victory, behind the news, cheerfully and endlessly repeated, that the struggle for women's rights is won, another message flashes. You may be free and equal now, it says to women, but you have never been more miserable.
This bulletin of despair is posted everywhere-at the newsstand, on the TV set, at the movies, in advertisements and doctors' offices and academic journals. Professional women are suffering "burnout" and succumbing to an "infertility epidemic." Single women are grieving from a "man shortage." The New York Times reports: Childless women are "depressed and confused" and their ranks are swelling. Newsweek says: Unwed women are "hysterical" and crumbling unde