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Yes We Did: An inside look at how social media built the Obama brand
By: Rahaf HarfoushImprint: New Riders
Format: Adobe Encrypted (DRM)
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FOREWORD by Don Tapscott, author of Wikinomics and Grown Up DigitalThe Obama campaign is widely credited for its unprecedented use of New Media for everything from fundraising to volunteer coordination. After intensively researching the campaign, Rahaf Harfoush had the opportunity to witness the innovation firsthand when joined the New Media team in Chicago for three months. This book takes a comprehensive look at the campaign's use of technology leading up to election night and explores the strategic insights that organizations can apply to their own brand. Peppered with interviews, photos and anecdotes from key members of the New Media Team, this book reveals how the combination of an unwavering strategic vision and collaborative technologies including blogs, social networks, twitter and SMS messaging, empowered a formidable online community to elect the world's first "digital" President.
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| Title of Business & Economics eBook: Yes We Did: An inside look at how social media built the Obama brand | |
| Release Date: 05-19-2009 | |
| Publisher: New Riders |
This eBook download is available in the following formats:
| Parent title | Yes We Did: An inside look at how... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780321648709 |
| File size | 2972 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
