Starting with the publication of their seminal bestseller, Future Shock , Alvin and Heidi Toffler have given millions of readers new ways to think about personal life in today’s high-speed world with its constantly changing, seemingly random impacts on our businesses, governments, families and daily lives. Now, writing with the same rare grasp and clarity that made their earlier books classics, the Tofflers turn their attention to the revolution in wealth now sweeping the planet. And once again, they provide a penetrating, coherent way to make sense of the seemingly senseless.
Revolutionary Wealth is about how tomorrow’s wealth will be created, and who will get it and how. But twenty-first-century wealth, according to the Tofflers, is not just about money, and cannot be understood in terms of industrial-age economics. Thus they write here about everything from education and child rearing to Hollywood and China, from everyday truth and misconceptions to what they call our “third job”—the unnoticed work we do without pay for some of the biggest corporations in our country.
They show the hidden connections between extreme sports, chocolate chip cookies, Linux software and the “surplus complexity” in our lives as society wobbles back and forth between depressing decadence and a hopeful post-decadence.
In their earlier work, the Tofflers coined the word “prosumer” for people who consume what they themselves produce. In Revolutionary Wealth they expand the concept to reveal how many of our activities—whether parenting or volunteering, blogging, painting our house, improving our diet, organizing a neighborhood council or even “mashing” music—pump “free lunch” from the “hidden” non-money economy into the money economy that economists track. Prosuming, they forecast, is about to explode and compel radical changes in the way we measure, make and manipulate wealth.
Blazing with fresh ideas, Revolutionary Wealth provides readers with powerful new tools for thinking about—and preparing for—their future.
From the Hardcover edition.
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|Title of eBook: Revolutionary Wealth|
|Release Date: 04-25-2006|
|Allowed Countries (hover)|
|Publisher: Knopf Doubleday Publishing Group|
This eBook download is available in the following formats:
|Parent title||Revolutionary Wealth|
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This book is about the future of wealth, visible and invisible-a revolutionary form of wealth that will redesign our lives, our companies and the world in the years now speeding toward us.
To explain what that means, the pages ahead will deal with everything from family life and jobs to time pressures and the mounting complexity of everyday life. They will grapple with truth, lies, markets and money. They will cast surprising light on the collision of change and anti-change in the world around us-and inside ourselves.
Today's wealth revolution will unlock countless opportunities and new life trajectories, not only for creative business entrepreneurs but for social, cultural and educational entrepreneurs as well. It will open fresh possibilities for slashing poverty both at home and around the globe. But it will accompany this invitation to a glowing future with a warning: Risks are not merely multiplying but escalating. The future is not for the fainthearted.
Today e-mails and blogs bombard us. EBay makes marketers of us all. Corporate megascandals burst into the headlines. Drugs are launched to help cure breast cancer, multiple sclerosis and dozens of different diseases. Other drugs are belatedly pronounced too dangerous and yanked off the market. Robots go to Mars and land with exquisite precision. But computers, software, cell phones and networks constantly fail. Warming warms. Fuel cells beckon. Genes and stem cells trigger bitter controversy. Nano is the new techno-grail.
Simultaneously, criminal street gangs from Los Angeles roam across Central America and buil