If Rupert Murdoch isn’t making headlines, he’s busy buying the media outlets that generate the headlines. His News Corp. holdings—from the New York Post , Fox News, and most recently The Wall Street Journal , to name just a few—are vast, and his power is unrivaled. So what makes a man like this tick? Michael Wolff gives us the definitive answer in The Man Who Owns the News.
With unprecedented access to Rupert Murdoch himself, and his associates and family, Wolff chronicles the astonishing growth of Murdoch's $70 billion media kingdom. In intimate detail, he probes the Murdoch family dynasty, from the battles that have threatened to destroy it to the reconciliations that seem to only make it stronger. Drawing upon hundreds of hours of interviews, he offers accounts of the Dow Jones takeover as well as plays for Yahoo! and Newsday as they’ve never been revealed before.
Written in the irresistible stye that only an award-winning columnist for Vanity Fair can deliver, The Man Who Owns the News offers an exclusive glimpse into a man who wields extraordinary power and influence in the media on a worldwide scale—and whose family is being groomed to carry his legacy into the future.
From the Hardcover edition.
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|Title of eBook: The Man Who Owns the News|
|Release Date: 12-02-2008|
|Allowed Countries (hover)|
|Publisher: Crown Publishing Group|
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The Man Who Owns the News
FALL 2007-WINTER 2008
Rupert Murdoch, a man without discernible hubris-or at least conventional grandiosity-had nevertheless begun to believe that his takeover of Dow Jones and the Wall Street Journal, something he'd dreamt about for most of his career, might actually indicate that he and his company, News Corporation, had a certain destiny, a higher purpose of which the world should be made aware.
He'd started to think that his triumph in the quest for Dow Jones was an opportunity to rebrand-the kind of marketing frippery he usually disdained. He was even toying with the idea of changing the name of News Corp., that oddly boring, genericsounding throwback to the company's earliest days-his first paper in Adelaide, Australia, was the News-to something that could better indicate his and News Corp.'s philosophical reason for being.
What that reason for being exactly was ... well, um ... that was still hard to actually put into words. But it had something to do with ... well, look at these:
He had mock-ups of full-page ads that, he was thinking, should run in all the Wall Street Journal's competitors-particularly the New York Times and the Financial Times-on the day he took over the paper.
One of the ads had the big headline "Agent Provocateur." Another pursued the idea of pirates-the notion being that for more than fifty years the company had been ... well, if not exactly outlaws ... not literally, still ...
When, after many hours of conversation with Murdoch, I despaired of ever getting an introspective word out of him, his son-in-law Matthew Freud, the PR man from London, advised me t...