What made the Sopranos finale one of the most-talked-about events in television history?
Why is sudoku so addictive and the iPhone so darn irresistible?
What do Jackson Pollock and Lance Armstrong have in common with theoretical physicists and Buddhist monks?
In this thought-provoking exploration of why certain events, products, and people capture our attention and imaginations, Matthew E. May examines the elusive element behind so many innovative breakthroughs in fields ranging from physics and marketing to design and popular culture. Combining unusual simplicity and surprising power, elegance is characterized by four key elements—seduction, subtraction, symmetry, and sustainability. In a compelling, story-driven narrative that sheds light on the need for elegance in design, engineering, art, urban planning, sports, and work, May offers surprising evidence that what’s “not there” often trumps what is.
In the bestselling tradition of The Tipping Point, Made to Stick, and The Black Swan, In Pursuit of Elegance will change the way you think about the world.
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|Title of History eBook: In Pursuit of Elegance|
|Release Date: 05-19-2009|
|Allowed Countries (hover)|
|Publisher: Broadway Books|
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|Parent title||In Pursuit of Elegance|
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In Pursuit of Elegance
Elements of Elegance
In the autumn of 2000, two enterprising Harvard University undergraduates, Anthony Delvecchio and Jason Karamchandari, launched a Web site they called ShuttleGirl. The concept could not have been more simple: help their classmates make sense out of the comprehensively confusing campus shuttle schedule. On the site, the two gents quipped:
It is needless to say that taking the shuttle can be a routine part of a Harvard student's life. ShuttleGirl wants to make this aspect of your life a bit easier. Think about it. We've all seen the shuttle schedule. We've all seen twenty-year-olds reduced to tears when they board a Quad-bound shuttle at 10:00 PM only to hopelessly return to the Science Center at 10:25 PM, a final pre-Quad stop. Indeed, the shuttle schedule is complex in its organization. Some would even say that a working knowledge of game theory is necessary to understand the current shuttle schedule. ShuttleGirl has seen all this pain and she will stand silently no more.
To Delvecchio and Karamchandari, and to the entire shuttle-going student population, for that matter, the campus shuttle schedule was an incomprehensible, incomplete, inconvenient, inaccessible, inaccurate, infuriating mess. Their thought was to deliver just enough information, just in time, in just the right way so that the shuttle rider's experience was effortless.
In addition to providing route information, ShuttleGirl evolved to provide a number of services, including real-time updates that could be received on cellular handheld devices. Not unlike Google founders Larry Page and Sergey Brin, Delvecchio and Karamchandari coupled their combined ingenuity with computer savvy, develop...