The bestselling author of Emotional Intelligence and Primal Leadership now brings us Ecological Intelligence —revealing the hidden environmental consequences of what we make and buy, and how with that knowledge we can drive the essential changes we all must make to save our planet and ourselves.
We buy “herbal” shampoos that contain industrial chemicals that can threaten our health or contaminate the environment. We dive down to see coral reefs, not realizing that an ingredient in our sunscreen feeds a virus that kills the reef. We wear organic cotton t-shirts, but don’t know that its dyes may put factory workers at risk for leukemia. In Ecological Intelligence , Daniel Goleman reveals why so many of the products that are labeled green are a “mirage,” and illuminates our wild inconsistencies in response to the ecological crisis.
Drawing on cutting-edge research, Goleman explains why we as shoppers are in the dark over the hidden impacts of the goods and services we make and consume, victims of a blackout of information about the detrimental effects of producing, shipping, packaging, distributing, and discarding the goods we buy.
But the balance of power is about to shift from seller to buyer, as a new generation of technologies informs us of the ecological facts about products at the point of purchase. This “radical transparency” will enable consumers to make smarter purchasing decisions, and will drive companies to rethink and reform their businesses, ushering in, Goleman claims, a new age of competitive advantage.
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|Title of eBook: Ecological Intelligence|
|Release Date: 04-21-2009|
|Allowed Countries (hover)|
|Publisher: Broadway Books|
This eBook download is available in the following formats:
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|Note||ePub, short for electronic publication is one of our favorites and should be yours for a couple of reasons. ePub offers reflowable text giving you flexibility to manipulate how the content is presented. Moreover, lots of cool features are now being developed for the reader like advanced video and audio. ePub is now an industry standard, so all of the "non-propreitary" hardware manufacturers are now supporting it.|
The Hidden Price of What We Buy
A while ago I made an impulse buy: a small, bright yellow wooden racing car, with a green ball for the driver's head and four black discs pasted on its sides for wheels. The toy cost just 99 cents. I bought it for my eighteen-month-old grandson, who I thought would love it.
After I came home with that little wooden racer, I happened to read that because lead in paint makes colors (particularly yellow and red) look brighter and last longer--and costs less than alternatives--cheaper toys are more likely to contain it. Then I came across a news item reporting that a test of twelve hundred toys taken from the shelves of stores--including the chain where I bought that car--revealed a large percentage contained various levels of lead.
I have no idea if the sparkling yellow paint on this toy car harbors lead or not--but I am dead certain that once it was in the hands of my grandson his mouth would be the first place it would go. Now, months later, that toy car still sits atop my desk; I never gave it to my grandson.
Our world of material abundance comes with a hidden price tag. We cannot see the extent to which the things we buy and use daily have other kinds of costs--their toll on the planet, on consumer health, and on the people whose labor provides us our comforts and necessities. We go through our daily life awash in a sea of things we buy, use, and throw away, waste, or save. Each of those things has its own history and its own future, backstories and endings largely hidden from our eyes, a web of impacts left along the way from the initial extraction or concoction of its ingredients, during its manufacture and transport, through the subtle consequences of its use...