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No Place for Amateurs
By: Dennis W. JohnsoneBook Publisher: Taylor & Francis
Imprint: Routledge
Format: Adobe Encrypted (DRM)
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"No Place for Amateurs" is an an insider's tour through the fast-paced, often sordid world of the professional political campaign. A veteran campaign consultant himself, Dennis Johnson serves as the perfect guide through the world of fund-raising, push-polling, focus groups, and negative attacks that form the basis of high-stakes national campaigning.
Cash is flowing into political races at a phenomenal rate, but why is every campaign so thirsty for funds? More polling, consultants, and TV time means more money. Major campaigns are now run almost entirely by professionals, and No Place for Amateurs details the skills, strategies and methods-and the extraordinary resources these require-to provide an expose of the highly sophisticated techniques used to reach and persuade voters. As this revealing volume makes clear, the more the candidates turn to sophisticated and unethical tactics, the less they focus on the concerns of the voters.
Illuminating this dark underside of American politics, No Place for Amateurs offers fascinating, behind-the-scenes look at all the stages of the modern, highly professional campaign.
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| Title of eBook: No Place for Amateurs | |
| Release Date: 01-29-2001 | |
| Publisher: Routledge |
This eBook download is available in the following formats:
| Parent title | No Place for Amateurs |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780203903056 |
| File size | 1919 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
No Place for Amateurs
Chapter One
Celebrity Consultants and Professionally
Driven Campaigns
I don't want to read about you in the press. I'm sick and tired of
consultants getting famous at my expense. Any story that comes out
during the campaign undermines my candidacy.
—Bill Clinton to his new 1996 reelection consultants
Dick Morris and Doug Schoen
Just days before the 1996 Democratic National Convention, a smiling, confident Bill Clinton was featured on the cover of Time magazine. Pasted on Clinton's right shoulder was a cut-out photo of political consultant Dick Morris, "the most influential private citizen in America," according to Time. On the eve of Clinton's renomination, Time was sending its readers a backhanded pictorial message: here is the most powerful man in the world, who fought his way back from political oblivion, and perched on his shoulder is the reason why. Suddenly the once-secretive, behind-the-scenes consultant was a household name. In the early months of the reelection campaign, Morris worked hard at being the unseen political mastermind and strategist. "Being a man of mystery helps me work better," he confided to George Stephanopoulos. While Bill Clinton's 1992 consultants were talk-show regulars, wrote best-sellers, and traveled the big-dollars lecture circuit, Morris was the backroom schemer. Many media outlets had trouble even finding a file photo of the elusive Dick Morris, adding to the mystery and illusion of power.
Mor
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