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Salesforce.com For Dummies
By: Tom Wong , Liz KaoeBook Publisher: John Wiley & Sons
Imprint: For Dummies
Format: ePub Encrypted (DRM)
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Get up to speed fast and manage your business information more effectively!
See how Salesforce helps manage accounts, market products, and improve service. Got something to sell? Work for somebody that does? You need salesforce.com and this book tells you how to use it. Whether you're a salesperson, channel manager, marketing mogul, customer service rep, or executive, you'll find secrets here for making your job easier, your day more productive, and your business more successful with Salesforce.
Discover how to: Set up and personalize your system Manage relationships with partner companies Execute marketing campaigns Analyze date with reports Improve customer service Calculate sales forecasts
About the authors:
Tom Wong is Senior Director, Customer Marketing Programs at salesforce.com and a leading authority on CRM applications. Liz Kao is a Certified salesforce.com Consultant.
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| Title of Business & Economics eBook: Salesforce.com For Dummies | |
| Release Date: 12-13-2006 | |
| Publisher: For Dummies |
This eBook download is available in the following formats:
| Parent title | Salesforce.com For Dummies |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470121153 |
| File size | 5016 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Salesforce.com For Dummies
Chapter One
Looking Over Salesforce
In This Chapter
* Solving business challenges
* Extending the value of what you have
* Deciding what Salesforce size fits you
You might not realize it yet, but every time you log in to Salesforce you're accessing an extremely powerful lever of change for you, your group, and your company.
Sounds like a tall order but consider this: What value do you put on your customer relationships? Your partner relationships? If you're a sales rep, it's your livelihood. And if you're in management, you have fewer assets more valuable than your existing partner and customer base. What if you had a tool that could truly help you manage your partners and customers?
Salesforce isn't the first customer relationship management (CRM) system to hit the market, but it's dramatically different. Unlike traditional CRM software, Salesforce is an Internet service. You sign up, log in through a browser, and it's immediately available. Salesforce customers typically say that it's different for three major reasons:
Fast: When you sign on the dotted line, you want your CRM system up yesterday. Traditional CRM software could take more than a year to deploy; compare that to months or even weeks with Salesforce.
Easy: End user adoption is critical to any application, and Salesforce wins the ease-of-use category hands down. You can spend more time putting it to use and less time figuring it out.
Effective: Because it's easy to use and can be customized quickly to meet business nee
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