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Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP/Wiley Fund Development Series #170)
By: Tom Ahern , Simone P. JoyauxeBook Publisher: John Wiley & Sons
Imprint: Wiley
Format: ePub Encrypted (DRM)
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Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donors-and keeping them-for many years to come.
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| Title of Business & Economics eBook: Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP/Wiley Fund Development Series #170) | |
| Release Date: 02-08-2008 | |
| Publisher: Wiley |
This eBook download is available in the following formats:
| Parent title | Keep Your Donors: The Guide to... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470224410 |
| File size | 9705 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Keep Your Donors: The Guide to Better Communications & Stronger Relationships (The AFP/Wiley Fund Development Series #170)
Chapter One
Beginning at the BeginningTHE CONTEXT FOR EVERYTHING ELSE
The capacity to learn is a gift; the ability to learn is a skill; the willingness to learn is a choice. -Brian Herbert and Kevin J. Anderson, Dune: House Harkonnen
DEAR READER As the title promises, this book focuses on increasing donor loyalty by nurturing relationships and using communications to help nurture those relationships.
But-and it's a big but-something else comes first: the context for this work. For Tom and me, this context is the heart and soul of the book. We believe this context is critical, and that's where we begin. Simone
Why the Larger Context Matters
I'm one of the forest-and-trees people. I embrace the big picture as well as the smaller items inside the picture. I believe in keeping both in my mind at one time, despite the occasional difficulty! As both business theory and self-help guides proclaim, it's important to have a vision to know where you are going. That's the forest picture. With that big picture in mind, it's easier to understand why and how the trees-the smaller items-fit inside.
For me, everything is linked. That's systems thinking. Ignoring one part of the system doesn't work. It's like a prospective client who wants me to help raise more money but doesn't want me to talk about mission and values, governance, and management. I explain it's like a house, one system. You've asked me to fix the plumbing, but you won't let me fix the heating system that causes the plumb
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