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New Product Development For Dummies
By: Robin Karol , Beebe NelsoneBook Publisher: John Wiley & Sons
Imprint: For Dummies
Format: ePub Encrypted (DRM)
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The global consumer product market is exploding. In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now.
Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21 st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: Developing a winning NPD strategy Generating bold new ideas for products and services Understanding what your customers really want Keeping projects on track, on budget, and on-time Building effective cross-functional teams Planning and executing a blockbuster launch Collaborating with global partners Maximizing your chances for success
No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services.
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| Title of Business & Economics eBook: New Product Development For Dummies | |
| Release Date: 02-14-2011 | |
| Publisher: For Dummies |
This eBook download is available in the following formats:
| Parent title | New Product Development For Dummies |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 2370003393811 |
| File size | 6361 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
New Product Development For Dummies
Chapter One
It Takes a Company ...
In This Chapter
* Achieving success at NPD
* Carrying your trusty map of the NPD landscape
* Taking an idea from development to launch
* Finding the functions' places in the lineup
* Reviewing the roll call of NPD players
Developing new products that will succeed in the marketplace goes way beyond simply coming up with a great new idea, a great new invention, or a great new design. Developing successful new products is a complex job that comes with many tasks and many responsibilities. And how many different people, with how many different skills, do you need to accomplish the tasks? How about inventors, scientists, designers, and engineers? And manufacturers, marketers, and salespeople? How about heads of businesses and functions and people with finance and legal expertise? Maybe we should also include suppliers and partners, and what about customers, and ... well, you get the idea. Instead of a village, "it takes a company to develop new products ..."
Oh my! It's no wonder that so many companies find it hard to be successful at developing new products. In this chapter, we give you the general requirements for new product development (NPD) success, and we look at a map of the processes that you can take on your NPD journey. We identify the players in your company who have important roles in the NPD drama. Finally, we review what role you, our faithful reader, play in your company and what that means for your NPD participation.
We hope that by the time you finish this chapter, you're ready to order copies of this book for everyo
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