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Yours, Mine, and Ours: Creating a Compelling Donor Experience
By: B. J. McLeisheBook Publisher: John Wiley & Sons
Imprint: John Wiley & Sons, Inc.
Format: Adobe Encrypted (DRM)
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PRAISE FOR
Yours, Mine & Ours
Creating a Compelling Donor Experience
"Using the principles penned in this book, Barry McLeish has helped our nonprofit grow its customer base 400% with plans to double it yet again approved by our board. The creation of a compelling donor experience has increased gifts 1,000%."
—Ron Ward
Executive Director
Camp Berea
"Nonprofits face constant pressure from a public scrutinizing our every move, demanding more service for less cost. Into this perfect storm, Barry McLeish has cast a lifeline. He has given us the power to discern snake oil from salve and to craft custom strategies for our unique organizations. Those who survive the future shakeout and fragmentation of our industry will owe an eternal debt of gratitude to the likes of Barry McLeish and his tribe."
—Tony Lee
Associate Director of Development
Habitat for Humanity
"Becoming more donor-centric is not a choice—it's a strategic imperative. This timely book from a seasoned and very savvy practitioner sounds an urgently needed wake-up alarm for nonprofits that have yet to align their work with the hearts and minds of their donors. If you're an executive or board member of a nonprofit, after reading this book don't even dream of hitting the snooze button. In today's environment, it could well be your organization's last nap."
—Larry F. Johnston, PhD
President
McConkey ? Johnston International
"Keeping up with the sea change in the business of philanthropy has become a full-time job for fundraisers and for managers of nonprofits. McLeish's book explores the expanded expectations of twenty-first-century donors and offers a road map to guide development professionals in building meaningful relationships that will insure years of engaged support. This book goes beyond conventional concepts of branding and marketing into the creation of authentic partnerships between donors and organizations."
—Linda G. Steckley
Vice President for Development and Executive Education
The Brookings Institution
"The words of Albert Szent-Györgyi, the biochemist, summarize Barry's latest thoughts: 'Discovery consists of seeing what everybody has seen and thinking what nobody has thought.' The reader who captures Barry's insights and personally adapts and applies them will benefit greatly."
—Larry Fuhrer, Founder/President
Presidential Services Ltd.
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| Title of Business & Economics eBook: Yours, Mine, and Ours: Creating a Compelling Donor Experience | |
| Release Date: 11-27-2007 | |
| Publisher: John Wiley & Sons, Inc. |
This eBook download is available in the following formats:
| Parent title | Yours, Mine, and Ours: Creating a... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470180556 |
| File size | 1008 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Yours, Mine, and Ours: Creating a Compelling Donor Experience
Chapter One
Redefining Boundaries
The nonprofit sector has within it the ability to create a combined virtue that goes far beyond anything the government or the for-profit sector provides. Michael O'Neill, the director of the Institute for Nonprofit Organization Management, suggests, "the independent sector can experiment with new strategies of social action, respond quickly to new social needs, and generally provide 'social risk capital.'" However, the nonprofit sector has never been tested as it is being now. The challenges to it are stunning both in their breadth and their complexity. At a time when the United States seems no longer confidently progressive in many areas of social engagement nor certain of its moral center, and with internal and external tensions threatening both the central wellbeing of the country as well as its relationships with the rest of the world, how should nonprofit sector organizations navigate? How should they go about creating a compelling donor or volunteer experience for the stakeholders entrusted to their care?
These questions have never been more important than right now, simply because so many in our society-those in need of the services nonprofit organizations provide, those providing the services, taxpayers, elected officials, donors, volunteers, and communities at large-have a stake in seeing strong improvements within the public or third sector of this country. Many of the protections once in place to help those in need of these services are being dismantled by cities, states, and our nation's government in disagreements over financial priorities, or are being curtailed by inflationary or
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