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Radically Transparent: Monitoring and Managing Reputations Online
By: Andy Beal , Judy StrausseBook Publisher: John Wiley & Sons
Imprint: Sybex
Format: ePub Encrypted (DRM)
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The explosion of social media blogs, social networking sites, and video sharing sites has ushered in a new era of digital transparency that puts the power to enhance or destroy a reputation in the hands of the consumer. This timely and practical book shows you how to harness the power of social media with crucial, proven tactics and strategies for every phase of online reputation management. Using step-by-step instruction and tested techniques, the expert authors unveil a detailed blueprint for building, managing, monitoring, and repairing your reputation.
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| Title of Business & Economics eBook: Radically Transparent: Monitoring and Managing Reputations Online | |
| Release Date: 07-28-2009 | |
| Publisher: Sybex |
This eBook download is available in the following formats:
| Parent title | Radically Transparent: Monitoring... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470355121 |
| File size | 16146 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Radically Transparent: Monitoring and Managing Reputations Online
Chapter One
Your World Is Now Radically Transparent
Chapter Contents
JetBlue Airways Hits Bumpy Air
The Reality of a Transparent, Always-On, Wired World
Reputation 101
Now for the Good News
Become Radically Transparent
The power is with the people. Companies and CEOs previously controlled their reputations in both business and consumer markets, aided by public relations (PR) firms and crisis-management plans. Individuals monitored their reputations via feedback from clients and people in their personal and professional networks. The switch from traditional media and corporate monologues on websites to social media on the internet makes every internet user a journalist. People will judge you, your company, and your brand. Reputation management requires new skills in this radically transparent world.
JetBlue Airways Hits Bumpy Air
JetBlue Airways, the low-fare darling of the airline industry, had a bad day that lasted more than two months. A Valentine's Day ice storm in 2007 left passengers in planes on runways for ten hours and in northeastern U.S. airports for much longer. A total of 1,100 planes were grounded over a six-day period. How could their favorite airline do this to these loyal customers? What started with an understandable act of nature became a crisis due to JetBlue's internal communication system failure. Flight crews and airport personnel could not coordinate well with corporate decision makers to handle the unhappy customers.
JetBlue had over seven years of stellar reputation that became quite tarnished in just a few days. Scrambling to make t
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