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E-Mail Marketing For Dummies
By: John ArnoldeBook Publisher: John Wiley & Sons
Imprint: For Dummies
Format: ePub Encrypted (DRM)
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Updated to reflect the hottest new trends, technologies, and strategies!
Much has happened in e-mail marketing since the first edition of this book appeared in 2007. With the dramatic rise of social media and mobile devices, there are more ways than ever to target campaigns and maximize your e-mail marketing dollars. The new edition of this helpful book is full of practical advice, whether you?re an enterprise-level marketer using a third-party e-mail marketing company or small business owner handling everything yourself. Helps you map out an e-mail marketing strategy with reachable objectives Simplifies the process of list-building, message-creation, and results-tracking Offers legal guidance, so you stay compliant with anti-spam laws Shows you how to deliver your message and incorporate social media Explains how to track and interpret results Includes the top ten things you should not put in your messages, and much more
Get more out of your e-mail marketing campaigns with this easy-to-follow guide.
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| Title of Business & Economics eBook: E-Mail Marketing For Dummies | |
| Release Date: 03-16-2011 | |
| Publisher: For Dummies |
This eBook download is available in the following formats:
| Parent title | E-Mail Marketing For Dummies |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9781118075753 |
| File size | 37391 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
E-Mail Marketing For Dummies
Chapter One
Adding E-Mail to a Successful Marketing Mix
In This Chapter
* Deciding where and how to use e-mail marketing
* Using e-mail messages effectively
* The benefits of e-mail marketing
* Understanding E-Mail Service Providers
Walking into a business where the first dollar of profit is framed victoriously on the wall always reminds me how important the first customer is to any small business. Your first customer represents validation of your business idea and proof that your products and services are valuable enough to cause someone to part with his money in order to obtain them.
The first dollar of profit is certainly cause for celebration. However, no matter how useful, important, unique, beneficial, or fitting your products or services are to consumers, no one will purchase them if you can't effectively demonstrate that their value exceeds their price.
Demonstrating your value takes a lot of communication as well as the application of sound marketing principles. E-mail, Web sites, business cards, signs, and postcards are all good ways to communicate your value to consumers, but some mediums are better than others for certain kinds of objectives, and all your marketing mediums have to work together to have the greatest impact.
In this chapter, I show you how to use e-mail in combination with other marketing mediums and how to apply basic marketing principles to your e-mail marketing strategy so your framed dollar of profit won't start to feel lonely.
Fitting E-Mail into Your Marketing Strategy
Including
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