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Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design
By: Wendy JedlickaeBook Publisher: John Wiley & Sons
Imprint: John Wiley & Sons
Format: Adobe Encrypted (DRM)
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How to take the lead with sustainable packaging design solutions
With initiatives like the Wal-Mart Scorecard in the U.S. and the E.U.'s Packaging Directive, delivering sustainable packaging is now an integral part of today's global competitive market. Written by experts from a wide variety of fields, here is a comprehensive, single source of actionable information that enables everyone involved in the design and development process to make smart, informed decisions, opening new possibilities for creating truly innovative solutions.
Wendy Jedlicka, CPP (Roseville, MN) is President of Jedlicka Design Ltd. and a member of the faculty at Minneapolis College of Art and Design's groundbreaking Sustainable Design Certificate Program. A Certified Packaging Professional, she serves as Upper Midwest Chapter Chair (o2umw.org), as well as U.S. co-coordinator for the o2 Global Green Design Network (o2.org), and contributes frequently to Packaging Design magazine's "Sustainability Update" feature column.
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| Title of Technology eBook: Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design | |
| Release Date: 04-08-2009 | |
| Publisher: John Wiley & Sons |
This eBook download is available in the following formats:
| Parent title | Packaging Sustainability: Tools,... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470412237 |
| File size | 137388 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Packaging Sustainability: Tools, Systems and Strategies for Innovative Package Design
Chapter One
Taking the First Step
Wendy Jedlicka, CPP Minneapolis College of Art and Design Sustainable Design Certificate Program
With additional contributions from: Caux Round Table, Ceres, Packaging Strategies, Sustainable Is Good
The longest journey begins with a single step. Lao-tzu (c 604-531 bce)
How do market forces shape the way we live, work, and even play? What are the economic lessons that can be drawn from nature? What is natural capital and how is it spent? How can we nurture the green thumb on the invisible hand? Today's eco-leaders understand the interplay between producer and consumer, governments and people, stockholders and stakeholders, humans and the environment, and how all of these things interconnect and direct what and how we create.
Consumption and Renewal
The concept of birth > life > death is linear. It has a beginning, a middle, and an end. We view the things we surround ourselves with as having the same linear quality. Things are made, we use them, and then toss them away. But the reality is, there is no "away." Products and their packages have a life after we use them, as garbage (landfill or incineration) or feeder stock for new objects (recycling or reuse reclamation). When objects are reborn (recycled or reclaimed) and put back into the system again, this becomes circular consumption and thus imitates nature: making, using, and remaking without limit. Imagine an upwardly spiraling system where we not only refresh what we take and use, but restore what we've previously destroyed through linear consum
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