Welcome,
New User!
New User!
Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology
By: Anneke Seley , Brent HollowayeBook Publisher: John Wiley & Sons
Imprint: John Wiley & Sons
Format: ePub Encrypted (DRM)
Earn $0.50 - Write a Review »
Our Price
$18.99
Reward Money:
$0.00
Two Silicon Valley insiders reveal the emerging Sales 2.0 trend and how companies can profit from it
Sales 2.0 explores the emerging Sales 2.0 phenomenon, how it is characterized, why it is imperative for a company’s long-term success, and how anyone can get started with this new approach to generating revenue. Driven by an explosion of online products and changing customer buying preferences, Sales 2.0 is the marriage of Web 2.0 technologies with innovative sales processes. The book shows readers how to redeploy their sales teams for greater bottom-line results and reveals all the differences between Sales 2.0 and traditional selling. Through real world case studies, readers will learn how industry leaders achieved phenomenal results and a competitive advantage. Applicable to sales teams in any industry, Sales 2.0 presents the future of sales today.
See more like this in our Business & Economics eBooks section
Share your thoughts on the Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology Business & Economics eBook with others!
| Title of Business & Economics eBook: Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology | |
| Release Date: 12-23-2008 | |
| Publisher: John Wiley & Sons |
This eBook download is available in the following formats:
| Parent title | Sales 2.0: Improve Business Results... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470425527 |
| File size | 2070 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Sales 2.0: Improve Business Results Using Innovative Sales Practices and Technology
Chapter One
Selling In The Twenty-First Century
1. What is Sales 2.0? 2. Why is Sales 2.0 Imperative for Your Business? 3. Sales 1.0 to Sales 2.0: Changing Mindset 4. Sales 2.0 Results and Rewards 5. Seven Misperceptions about Sales 2.0 6. Eight Sales 2.0 Imperatives 7. R U Sales 2.0? A Checklist
HOW INNOVATIVE SELLING BEGAN IN SILICON VALLEY
In the 1970s, IBM was the company to emulate in high technology. IBM's salespeople were considered the best in the business. Their image-symbolized by the dress code of dark business suits with nicely pressed white shirts and ties-was the height of professionalism. IBM's customer service and sales training program were legendary. Sales professionals like Mike Seashols, who started his career in sales at IBM, were highly regarded and sought-after for top jobs across the technology industry. Seashols was recruited to head Oracle's sales organization during the company's high-growth years of the 1980s and currently serves as chairman and CEO of Avolent. As an IBM sales professional, he virtually lived with his customers, one of whom was Steve Jobs; he spent more time at their offices than his own to make sure they received instant attention and were completely satisfied with IBM's products. Customers responded well to this level of service and rewarded IBM with their orders. It was said that "nobody ever got fired for buying Big Blue."
In the days before the advent of the personal computer and the commercial use of the Internet, computers cost hundreds of thousands of dollars and required large, dedicated, temperature-controlled rooms, and staffs of technical people
...
