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Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
By: Bob Hutchins , Greg StielstraeBook Publisher: John Wiley & Sons
Imprint: John Wiley & Sons
Format: ePub Encrypted (DRM)
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Most businesses don’t have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians’ values, taboos, and "hot buttons". Yet the size of the opportunity is enormous. Faith-Based Marketing provides everything business leaders need to understand 140 million Christian consumers and effectively reach them. It explains who Christians are, what they want, and provides traditional, new media, and word-of-mouth strategies to communicate with and engage them and their churches. The book also includes a valuable directory of top Christian organizations, churches, and events, to help marketers and business leaders find out whom to contact and how. The book includes a free subscription to a companion website with bonus content.
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| Title of Business & Economics eBook: Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers | |
| Release Date: 04-06-2009 | |
| Publisher: John Wiley & Sons |
This eBook download is available in the following formats:
| Parent title | Faith-Based Marketing: The Guide to... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470483046 |
| File size | 2205 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Faith-Based Marketing: The Guide to Reaching 140 Million Christian Customers
Chapter One
The Overlooked 140 Million Person Market
It's Super Bowl Sunday, and crowds begin to gather. Space by space parking lots fill as attendants direct vehicles to open spots farther and farther from the huge edifice. People stream from their cars and head toward the sidewalks-a confluence of humanity emptying into a sea of men and women pressing toward the entrances.
Pulled irresistibly by their common passion, people all across the country follow a similar ritual. Many attend in person; still others listen on the radio or watch on television or the Internet. In total, more than 140 million men, women, and children take part in this weekend spectacle. They are rich and poor, young and old, black, white, Asian, and Hispanic. They form a collection of consumers whose combined spending power totals more than $5.1 trillion annually!
It was the Holy Grail for marketers, but is not what you think. It was Super Bowl Sunday all right, but this was not the Super Bowl. Kick-off for the big game was still more than eight hours away.
This is the church.
Companies that will spend more than $3 million for a 30-second spot during the Super Bowl are missing an even greater opportunity. Surprisingly, the Super Bowl isn't the biggest marketing opportunity of the year. It's not even the biggest opportunity on Super Bowl Sunday. A prize far more tantalizing arrives every Sunday morning for those who know where to find it and how to access its power. If you haven't spent much time in church-or e
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