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Yours for the Asking: An Indispensable Guide to Fundraising and Management
By: Reynold LevyeBook Publisher: John Wiley & Sons
Imprint: John Wiley & Sons
Format: ePub Encrypted (DRM)
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Praise for Yours for the Asking: An Indispensable Guide to Fundraising and Management
"Reynold Levy is a master at persuading people to give money—lots of money—to worthy causes. Now he shares his wisdom with us all—and at a bargain price!"
—Tom Brokaw
"Ren Levy is the master of his trade. He can squeeze big dollars out of a stone and he tells here just how to do it. Anyone raising money for a good cause must read this book!"
—John C. Whitehead, former Co-Chairman and Senior Partner of Goldman Sachs and former United States Deputy Secretary of State
"Ren Levy has written the definitive handbook on fundraising. It should be required reading for boards of directors and senior staff of nonprofit organizations. The lessons learned from Ren's broad experience are equally relevant to corporate executives as they endeavor to establish and strengthen customer relationships."
—Indra Nooyi, Chairman and CEO, PepsiCo
"I have raised money for a living for several decades. But I could not articulate better than Reynold Levy has done in Yours for the Asking the many secrets to successfully acquiring investors. If you wish to learn how to politely and effectively ask for contributions to a favorite organization or cause, you really need to purchase this highly readable, enjoyable and useful book."
—David Rubenstein, Co-founder and Managing Director, The Carlyle Group
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| Title of Business & Economics eBook: Yours for the Asking: An Indispensable Guide to Fundraising and Management | |
| Release Date: 09-18-2009 | |
| Publisher: John Wiley & Sons |
This eBook download is available in the following formats:
| Parent title | Yours for the Asking: An... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470593684 |
| File size | 1155 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Yours for the Asking: An Indispensable Guide to Fundraising and Management
Chapter One
FUNDRAISING: A CALL TO ALMS, A CALL TO ACTION
You must be the change you wish to see in the world. The difference between what we do and what we are capable of doing would suffice to solve most of the world's problems. -Mahatma Gandhi
How many activities in life are as unpopular as fundraising? Most people, often including trustees who are obligated to ask for money on behalf of the nonprofit institutions they serve, and professionals, paid to solicit funds, would rather walk slowly over hot coals.
There's something very intimidating about approaching a friend or a relative stranger and requesting a gift. It's widely viewed as a bold and presumptuous act, one filled with the potential for awkwardness, embarrassment, disappointment, and rejection.
Chief executives of hospitals, universities, and cultural institutions often cite raising money as the least pleasant and most trying of their responsibilities. Many trustees, when faced with the choice, would prefer to donate more than they would otherwise rather than solicit others.
The average length of stay of the presidents of large nonprofits in almost any field including higher education, arts and culture, hospitals, and social service institutions is now some seven years. An important reason for such relatively short terms of service is carrying the burden of the relentless pursuit of charitable gifts, 24/7.
A generation ago, proud and preening parents would brag about their son "the doctor" or "the l
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