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Nonprofit Guide to Going Green
By: Ted Hart , Adrienne D. CappseBook Publisher: John Wiley & Sons
Imprint: John Wiley & Sons
Format: ePub Encrypted (DRM)
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The definitive, practical, go-to resource guide on helping all charities become more "green"
Nonprofit Guide to Going Green is your comprehensive learning tool to guide nonprofits and NGOs towards becoming greener. A desktop reference for any charitable organization to become greener, this essential book gives your organization the support it needs to take proactive steps to protect the environment while fulfilling its mission.
Timely and clearly written, with contributions from experts from around the globe, Nonprofit Guide to Going Green leads the way in helping charities in all countries meet this challenge. Helps nonprofits green their efforts and carbon footprint * Shows CEOs, presidents, deans, marketing officers, board members proactive steps they can take to protect the environment * Teaches how to do a self-audit and plan for a more environmentally sensitive future *
Nonprofit Guide to Going Green delivers a timely and essential call to action for this new century. Can your organization afford not to "go green?"
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| Title of Business & Economics eBook: Nonprofit Guide to Going Green | |
| Release Date: 12-09-2009 | |
| Publisher: John Wiley & Sons |
This eBook download is available in the following formats:
| Parent title | Nonprofit Guide to Going Green |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470588703 |
| File size | 6364 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Nonprofit Guide to Going Green
Chapter One
Raising Green by Being Green-Charity Fundraising Adrienne D. Capps
What Is "Green Fundraising," and Why Do It?
Green fundraising is the concept that even the fundraising activities of the charitable sector should incorporate techniques, which reduce carbon footprint, are friendlier to the environment, and promote sustainability. But is this really needed? The fundraising efforts of an organization are typically lean and represent just a portion of its overall operations. Examining your organization's fundraising efforts and transitioning them to include green techniques can contribute to increasing revenues and reducing expenses and serve as a communications tool to build awareness of your organization and present it as a sustainability leader in your community.
There are more than 1.5 million nonprofit organizations in the United States alone and easily more than 2 million worldwide. Combined, the charitable sector is an economic powerhouse. In 2006, the U.S. nonprofit sector was large enough to rival the sixth largest economy in the world, surpassing the economies of Brazil, Russia, Canada, Mexico, and South Korea. In the same study, total expenditures of all 501(c)(3) nonprofit organizations examined (U.S. designation), together numbering more than 835,000, was nearly $945 billion. For the entire U.S. nonprofit sector, the annual total expenditures are estimated to be approximately $1.8 trillion.
It is estimated that a well-run charity will spend approximately 20 percent of its budget on fundraising. Using this measure, nonprof
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