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Facebook Marketing
By: Chris Treadaway , Mari SmitheBook Publisher: John Wiley & Sons
Imprint: Sybex
Format: ePub Encrypted (DRM)
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Develop, implement, and measure a successful Facebook marketing campaign
The social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.
Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish. Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategy Explains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-in Shows how to execute your strategy while incorporating all of Facebook's relevant features Addresses Facebook's pay-per-click platform, Facebook Connect, and more
Packed with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.
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| Title of Business & Economics eBook: Facebook Marketing | |
| Release Date: 04-06-2010 | |
| Publisher: Sybex |
This eBook download is available in the following formats:
| Parent title | Facebook Marketing |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470872284 |
| File size | 9912 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Facebook Marketing
Chapter One
Internet Marketing 1985-2010Chapter Contents
The Humble Beginnings of Social Marketing The Emergence of Social Networks Social Media by the Numbers and by Feel What Social Media in 2010 Tells Us about the Future of Marketing Realistic Social Marketing Expectations A Few Thoughts Regarding Consumer Engagement
Today, computer usage is a pervasive part of our lives. It's hard to believe that wasn't so just a little more than a generation ago. Even so, Internet marketing and social media aren't exactly new concepts. Even the earliest online services included a variety of marketing options to help businesses tap into this vast new marketplace of consumers. How did the industry evolve over the years?
The Humble Beginnings of Social Marketing
We all enjoy life through a series of defining experiences with friends and loved ones in our social circles: people who attend the same school, live on the same street, work in the same company, or root for the same team. The jeans they wear, the phones they use, and the brands they favor to some extent encourage us to think positively or negatively about ourselves and others. They're consumers just like us, and they shape our thoughts and opinions in profound ways that we rarely notice.
All of us have been pitched products in advertising from memorable spokespeople: Spuds Mckenzie, Joe Isuzu, the lonely Maytag repair guy, Max Headroom, Charlie the Sunkist tuna, the California raisins, to name just a few. We remember catchy phrases and sayings like "Just Say no," "Where's the Beef?" "Kibbles and Bits and Bits and Bits," "Calgon, Take Me awa
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