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The Association Guide to Going Global: New Strategies for a Changing Economic Landscape
By: Steven WortheBook Publisher: John Wiley & Sons
Imprint: John Wiley & Sons
Format: ePub Encrypted (DRM)
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Why going global is critical-and inevitable-for your association's growth and survival
Multiple case studies of associations that have entered the global arena will be included. The Association Guide to Going Global demonstrates how many associations have used globalization to their advantage, finding that increasing their reach and influence on an international scale has allowed their organizations continued success. Underscores how the advantages of changes outweigh the risks How adapting to new market trends is an act that cannot, and should not, be avoided Offers a problem-solution guide to potentially intimidating questions about the process Explains how small associations may often have an advantage over large corporations due to flexibility Coverage features topics including an overview of problems encountered, structure, funding/financing, language and culture, endeavors in specific countries, successes and failures, and what it means to truly become global.
Avoid mistakes made by other organizations by going global and ultimately following the paths of those who accomplished their goals.
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| Title of Business & Economics eBook: The Association Guide to Going Global: New Strategies for a Changing Economic Landscape | |
| Release Date: 06-17-2010 | |
| Publisher: John Wiley & Sons |
This eBook download is available in the following formats:
| Parent title | The Association Guide to Going... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470769690 |
| File size | 1182 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
The Association Guide to Going Global: New Strategies for a Changing Economic Landscape
Chapter One
Why Go Global?
Associations are consensus-driven organizations. In this regard, this chapter is designed to provide association leaders the facts and the rationale they need to launch their organizations into a discussion about globalization and how it applies to them. This chapter addresses the following:
• How globalization defines the economic, social, commercial, technological, and political trends of our time.
• How globalization is both a challenge and an opportunity to associations facing declining membership.
• How globalization represents market forces that, if followed, will naturally lead organizations into the global arena.
• The popular belief that globalization is only for large, wealthy organizations.
• Why globalization is ideally suited to the missions of most associations.
• What arguments will support your decision to go global.
• Why now is the right time for associations to play a greater role on the world stage.
Long-Term Implication of Current Trends
This discussion touches on a number of daily trends and concerns that have very long-term implications for us all—individually, organizationally, and nationally. Some of these trends are rising energy costs, increased concern about our carbon footprints, personal quality of life concerns, and generational differences in technology comfort levels.
Certainly, fuel costs and pollution consciousness are having and will continue to have a major impact on consumption and commuting patterns in the United Stat
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