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Mad Men and Philosophy: Nothing Is as It Seems (The Blackwell Philosophy and Pop Culture Series #28)
eBook Publisher: John Wiley & Sons
Imprint: John Wiley & Sons
Format: ePub Encrypted (DRM)
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A look at the philosophical underpinnings of the hit TV show, Mad Men
With its swirling cigarette smoke, martini lunches, skinny ties, and tight pencil skirts, Mad Men is unquestionably one of the most stylish, sexy, and irresistible shows on television. But the series becomes even more absorbing once you dig deeper into its portrayal of the changing social and political mores of 1960s America and explore the philosophical complexities of its key characters and themes. From Socrates, Plato, and Aristotle to John Kenneth Galbraith, Milton Friedman, and Ayn Rand, Mad Men and Philosophy brings the thinking of some of history's most powerful minds to bear on the world of Don Draper and the Sterling Cooper ad agency. You'll gain insights into a host of compelling Mad Men questions and issues, including happiness, freedom, authenticity, feminism, Don Draper's identity, and more. Takes an unprecedented look at the philosophical issues and themes behind AMC's Emmy Award-winning show, Mad Men Explores issues ranging from identity to authenticity to feminism, and more Offers new insights on your favorite Mad Men characters, themes, and storylines
Mad Men and Philosophy will give Mad Men fans everywhere something new to talk about around the water cooler.
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| Title of eBook: Mad Men and Philosophy: Nothing Is as It Seems (The Blackwell Philosophy and Pop Culture Series #28) | |
| Release Date: 05-13-2010 | |
| Publisher: John Wiley & Sons |
This eBook download is available in the following formats:
| Parent title | Mad Men and Philosophy: Nothing Is... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470649237 |
| File size | 1955 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Mad Men and Philosophy: Nothing Is as It Seems (The Blackwell Philosophy and Pop Culture Series #28)
Chapter One
WHAT FOOLS WE WERE: MAD MEN, HINDSIGHT, AND JUSTIFICATIONLandon W. Schurtz
That Mad Men takes place in the 1960s is no accident. The creator, Matthew Weiner, could have made a series about modern advertising executives, but he chose not to. By showing us the differences between Don Draper's time and ours, Mad Men deftly underscores the ways in which we aren't so different after all. One thing does stand out, however, at least for me. Every time I watch the show, I find myself asking, "Were these people just stupid?"
Let me explain myself. I don't actually think that the people on the show are idiots. Nonetheless, sometimes they just seem so dense. There are things in their world that it seems like they ought to know, but, for some reason, don't.
For instance, here in the twenty-first century we know that one of the most successful ad campaigns of all times is Marlboro's use of the "Marlboro Man." Cowboy hat pulled low to shade his squinty gaze, he stares into the empty distance, alone in rugged country-the Marlboro Man is still an iconic figure, even though he hasn't been seen in a decade. The campaign traded on the notion of smoking as manly, the smoker as a hardy individualist. It was a runaway success.
Why is it, then, that when advertising genius Don Draper is presented with a similar idea by his firm's research department, he rejects it? Maybe we wouldn't have known at first sight that it was a good idea for a campaign, but it seems we could reasonably expect Don to know-yet he doesn't. What's more, Pete C
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