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Facebook Advertising For Dummies
By: Paul Dunay , Richard KruegereBook Publisher: John Wiley & Sons
Imprint: For Dummies
Format: ePub Encrypted (DRM)
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Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It’s all here and more in this detailed, easy-to-follow guide from two award-winning marketers. You'll learn what makes a good Facebook ad, how to apply the latest strategies and tactics for effective pay-per-click and cost-per-impression advertising, how to test your ad results, and much more. Explores Facebook advertising inside and out; there are now more than 400 million active Facebook users and over 1.6 million active Pages on Facebook Works as an all-around, hands-on guide for both experienced and new Facebook advertisers Walks you through planning and creating an advertising campaign Explains writing effective ad copy, how to use landing pages, and how to test and optimize your ads Shows you how to use Facebook Insights to understand your results and how to create reports that analyze data
Put your company's best face forward with the sound advertising tips and techniques in Facebook Advertising For Dummies.
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| Title of Business & Economics eBook: Facebook Advertising For Dummies | |
| Release Date: 10-26-2010 | |
| Publisher: For Dummies |
This eBook download is available in the following formats:
| Parent title | Facebook Advertising For Dummies |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470948910 |
| File size | 13192 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Facebook Advertising For Dummies
Chapter One
Profiting from the Facebook Revolution
In This Chapter
* Discovering what Facebook advertising offers
* Seeing the similarities between Facebook and other advertising
* Identifying the unique functions of Facebook advertising
* Understanding the direct and relationship marketing aspects of Facebook Ads
The old adage in real estate is that the three most important qualities of a property are "Location, location, location." Many say the same thing about advertising as we watch ads pop up (and under) all over the place. You can't watch a NASCAR race, drive along the road, read a magazine, or listen to the radio without hearing, seeing, or experiencing a message from an advertiser. Naturally, advertisers want to be where people are, and incorporate their products and messages into everyday life, from the bus stop bench to the clock on your doctor's office wall. As the World Wide Web has evolved, and more and more people incorporate the Internet into their daily lives, advertising naturally followed them online. And the Web has never been the same.
Online advertising has experienced a phenomenal growth, from the early days of text-only ads to the online streaming videos and media-rich ads that we can see today. In that time, advertising has taken on different forms (banner ads, pop-up ads, pop-under ads, everything but the Pop-Tarts ad) and different ways of charging the advertiser. One of the main functions of advertising, though, has been that ads allowed popular content to stay free of charge for users on the Internet. People got to ho
...Read full excerpt from Facebook Advertising For Dummies ebook
