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Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
By: Ulrich Steger , Antony BurgmanseBook Publisher: John Wiley & Sons
Imprint: John Wiley & Sons, Ltd.
Format: Adobe Encrypted (DRM)
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Ulrich Steger¿s new book, Corporate Diplomacy, opens the door to a new perception of what responsible and sustainable leadership is all about and broadens our vision to better grasp the complexity of the global agenda."" Jürgen Dormann, Chairman of the Supervisory Board of Aventis SA "This book is a timely reminder that we are all sitting in the same boat, whether we represent business, NGOs or government: we all carry a joint, yet differentiated responsibility for the fate of future generations. For me it is also a stark manifestation of the fact that diplomacy simply understood as defence strategy, or a tactic to camouflage discord, is not sustainable. Corporate diplomacy hinges on the social and environmental responsibility and the credibility of a company, as much as it is about explaining and positioning its business case." Dr Claude Martin, Director General, WWF International "Ulrich Steger deals with the challenges of how to communicate efficiently with public networks, whether they are governments, unions, NGOs, the press or the general public, both in normal times and in times of corporate crises. The IMD background of Ulrich Steger guarantees that we are not exposed to theory but to well researched and structured practice."" Hans-Dietrich Winkhaus, Chairman of the Supervisory Board of Deutsche Telekom, former CEO of Henkel
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| Title of Business & Economics eBook: Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment | |
| Release Date: 06-23-2003 | |
| Publisher: John Wiley & Sons, Ltd. |
This eBook download is available in the following formats:
| Parent title | Corporate Diplomacy: The Strategy... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780470858004 |
| File size | 2110 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Corporate Diplomacy: The Strategy for a Volatile, Fragmented Business Environment
Chapter One
Introduction and Overview
1.1 YES, YOU CAN GET AWAY WITH IT
On 21 September 2001, an explosion rocked the Total Fina Elf plant in Toulouse, leaving 30 dead, approximately 2, 500 injured, and destroying Many properties in the surrounding neighbourhood - it had all the ingredients of an accident to be mentioned in the same breath as Seveso, Bhopal, Schweizerhalle ... In addition, some of the merged company's predecessors were embroiled in high-profile corruption trials and investigations.
However, some 10 days earlier the tragedy at the World Trade Center in New York had occurred and public attention was directed elsewhere. At the beginning, Total Fina Elf played the "terrorist card", managing to keep matters low-key, setting up an emergency fund for the victims, meeting with the French environment minister to outline "the foundations of the safety issues concerning industrial facilities and their coexistence in highly-urbanized areas".
The company's critics claimed this to be a "smoke screen", a cover-up by the French elite to ensure that public attention would soon turn away. Although the official report stated that it was due to a number of factors, one seasoned safety executive maintained, "the explosion was due to a flaw in the safety design of the process. And, based on previous experience, you do not survive for long in our competitive industry if your environmental and safety processes are not state-of-the-art. They determine your productivity." So justice may come via a different route, because public punishment in a market economy is an effective way of correcting corporate inefficiency.
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