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Game On
By: Jon RadoffeBook Publisher: John Wiley & Sons
Imprint: Wiley
Format: Adobe Encrypted (DRM)
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A never-before published look at the many possibilities of social game development
As one of the few entrepreneurs in the world with expertise building both social media and games, author Jon Radoff brings a one-of-a-kind perspective to this unique book. He shows that games are more than a profitable form of entertainment?the techniques of social games can be used to enhance the quality of online applications, social media and a wide range of other consumer and business experiences. With this book, you?ll explore how social games can be put to work for any business and examine why they work at all. The first part of explains what makes games fun, while the second part reviews the process and details of game design. Looks at how games are the basis for many everyday functions and explains how techniques of social games can be used by businesses as money-making tools Drills down the process of game design while focusing on the design, analysis, and creation of games Features screen shots, diagrams and explanations to illuminate key concepts, accessible to anyone regardless of game playing or design experience Reviews what works and what doesn?t using a range of real-world scenarios as examples Author Jon Radoff has a unique blend of experiences creating games, Internet-based social media, and Web technology.
Game On is not playing around. Discover how social media games make money?and how you can enhance your business using games.
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| Title of Computers eBook: Game On | |
| Release Date: 03-16-2011 | |
| Publisher: Wiley |
This eBook download is available in the following formats:
| Parent title | Game On |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9781118089323 |
| File size | 22211 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Game On
Chapter One
How to Play This Book
In this chapter, you'll learn:
• What factors contribute to your interest in social games • How you can relate your specific interests and motivations to the content of this book • How you can use quizzes to uncover customer motivations
In FarmVille, your role is clear—you're pretending to be a farmer. In a fantasy roleplaying game like World of Warcraft, you can be a healer, protector or a damage-dealing spellcaster. Even in the more abstract game of chess, you can become a military strategist. Understanding the role of your customer is important for games, and it is also key for you to understand why different people interact with your business. You'll learn more about this in Chapter 4 when you read about personas, but for now you can learn more about this concept by seeing how it applies to the book.
As you progress through this chapter, you explore what interests you about games and how that information relates to the content of the book. Learning how to explore roles can give you a better way to understand your customers. More important, this can also be a form of self-enlightenment: People often enjoy learning things about themselves. This information can be surprising, self-validating, or serve as a tool to help you navigate an unfamiliar landscape.
Quiz: Who Are You?
You are at the start of a journey. If you're a gamer, some of this will be familiar to you. But if you're approaching games for the first time, then think of yourself as a cultural anthropologist: Throw yourself into the tribe, and learn how gam
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