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Knowledge@Wharton : On Building Corporate Value
By: Mukul Pandya , Harbir SingheBook Publisher: John Wiley & Sons
Imprint: John Wiley & Sons, Inc.
Format: Adobe Encrypted (DRM)
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Offers a new way of looking at the perplexing circumstances surrounding business today.
Knowledge@Wharton on Building Corporate Value examines the financial and strategic approaches for bringing companies back from the bleeding edge. Through a combination of research, Wharton Executive Education programs and events, and company cases and interviews with industry leaders, this book delivers epiphanies for managers who have lost their way in the e-craze. The authors provide a framework for applying more robust and rigorous approaches to financing, outsourcing, R&D, company infrastructure, and customer relationship management.
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| Title of Business & Economics eBook: Knowledge@Wharton : On Building Corporate Value | |
| Release Date: 10-18-2002 | |
| Publisher: John Wiley & Sons, Inc. |
This eBook download is available in the following formats:
| Parent title | Knowledge@Wharton : On Building... |
|---|---|
| Encrypted (DRM) | Yes |
| SKU | 9780471471783 |
| File size | 711 |
| Security | n/a |
| Printing | Not allowed |
| Copying | Not allowed |
| Read aloud | No Sys requirements Download reader |
| Devices | Samsung Tablet, Apple Ipad & Iphone, Barnes & Noble Nook, Kobo eReader, Aluratek Libre, Iliad, Nokia, Blackberry, Hanlin |
| Note | Excellent navigation features are available via Adobe such as bookmarks and a quick access table of contents. Text search is easily accessible. An Adobe DRM-protected file is different than a pdf file in that it uses Adobe DRM (Digital Rights Management) technology, which authors and publishers use to protect their content from illegal online distribution and to set certain privileges such as restrictions on copying and printing. |
Knowledge@Wharton : On Building Corporate Value
Chapter One
A Hare, a Tortoise, and the Business of Buying Groceries Online
Inspiration came to Louis H. Borders back in 1997. The cofounder of the Borders bookstore chain was reportedly opening a package of Japanese spices and specialty foods that he had ordered from a catalog when he realized that Internet-based commerce would never take off until someone figured out a way to deliver products to people's homes simply and inexpensively. Determined to do just that, Borders came up with the concept for Webvan, an Internet venture whose ambitious goal was to revolutionize the low-margin, intensely competitive grocery business.
Armed with more than $122 million in initial funding from blue-chip companies such as CBS and Knight-Ridder and backing from top-notch Silicon Valley venture capital firms such as Benchmark Capital, Sequoia Capital, and Softbank, Borders and his associates declared Webvan open for business in the San Francisco Bay area on June 2, 1999. "Webvan Group today set a new standard for Internet retailing," the company declared in its press release. Borders, then the CEO-who was later replaced by George Shaheen, the former boss of Andersen Consulting (now Accenture) -enthusiastically said, "Webvan fundamentally transforms and simplifies the way customers shop for their groceries."
As everyone now knows, for all its hubris Webvan turned out to be one of the Internet's most spectacular failures. After burning its way through more than $1.2 billion in two years after its high-profile launch, the company declared bankruptcy in July 2000. Most of its 2,000 employees were let go with minima
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