Universal Design offers every organization, whether a provider of services or of products, a clear understanding of the role and value of Design for All/Universal Design. It provides a model for assessing current design practices and making the changes that will make your product or service accessible to all your potential customers to create a better, consumer-oriented experience.Each chapter contains examples and case studies plus a set of tools to help organisations who wish to consider their products and services from the customer point of view and so gain an advantage over their competitors.