You can have the best product or service on the planet, but without effective marketing, your business will go nowhere fast!

Packed with smart advice for the small business, Magical Marketing focuses on nineteen unusual ways to promote your products or services. You will benefit from a step-by-step, practical approach to marketing, in an easy to read format.

Author Andrew Lock examines the marketing techniques of numerous well-known large companies and adapts them for the small business or sole proprietor. Working examples are provided for a variety of businesses, with an abundance of tips and techniques that can be implemented at little or no cost.

Learn how to:
Retain customers for a lifetime
Use the Internet and E-mail to promote your products
Outsell your competitors by a huge margin
Stay ahead of trends rather than reacting to them
Keep your products fresh and innovative