A measurement program for online services is an effective method to identify areas of improvement, to increase the productivity, and to improve the overall quality of online as well as offline services. We cannot improve what we cannot measure. Competition and better-informed consumers are forcing companies to develop and deploy better quality products more quickly and inexpensively.

Measuralytics process can be used as a thermometer to monitor activities, as a thermostat to change activities, and as radar to serve as an early warning indicator of problems that may impact negatively. Measuralytics is also a management tool to ensure that positive progress is made toward achieving goals and objectives.

This book is an initiative to streamline the process of measuring and analyzing the activities of online businesses. It takes a concerted effort in defining what needs to be measured and how those measures should be directly tied to the business Goals present in the Balanced Scorecard. This book also talks about the statistical concepts that are very useful in analysis of data. This book also narrates a story of Tom and Jenny, business owners from Chicago. Even though Tom and Jenny and the business they are in, is fictitious but their problems are real.