You will never look at the world in the same way after reading As the Future Catches You. Juan Enriquez puts you face to face with a series of unprecedented political, ethical, economic, and financial issues, dramatically demonstrating the cascading impact of the genetic, digital, and knowledge revolutions on your life.
Genetics will be the dominant language of this century. Those who can “speak it” will acquire direct and deliberate control over all forms of life. But most countries and individuals remain illiterate in what is rapidly becoming the greatest single driver of the global economy.
Wealth will be more concentrated and those with knowledge to sell–both countries and individuals–will be the winners.
Consider what will happen when:
• Your genetic code can be digitally imprinted on an ID card and your insurance company and employer see that you are genetically disposed to, say, heart disease.
• Pharmaceutical products are developed so that you can eat genetically modified broccoli to protect yourself from cancer.
• Cloning will be as common as in vitro fertilization and scientists can influence the genetic design not only of other species but of your own children.
• Creating wealth no longer requires many hands. Lone individuals are giving birth to entire new industries that rapidly become bigger than the economies of most countries on earth, but create very few jobs.
As the Future Catches You resembles no other book. A typical page may contain just a few dozen words. But each seemingly discrete fact is like a chip in an intellectual mosaic that reveals its meaning and beauty only as you step back and see the big picture. Juan Enriquez is like the best teacher you ever had, one who helps you to see something in a new light and makes you say, “Now I get it!”
Juan Enriquez’s main point is that technology is not kind, it does not say “please,” but slams into existing systems and destroys them while creating new ones. Countries and individuals can either surf new and powerful waves of change–or get crushed trying to stop them.
The future is catching us all.
Let it catch you with your eyes wide open.
From the Hardcover edition.
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|Title of eBook: As the Future Catches You|
|Release Date: 11-06-2001|
|Allowed Countries (hover)|
|Publisher: Crown Publishing Group||Store Sales Rank: 3964|
This eBook download is available in the following formats:
|Parent title||As the Future...|
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|Note||ePub, short for electronic publication is one of our favorites and should be yours for a couple of reasons. ePub offers reflowable text giving you flexibility to manipulate how the content is presented. Moreover, lots of cool features are now being developed for the reader like advanced video and audio. ePub is now an industry standard, so all of the "non-propreitary" hardware manufacturers are now supporting it.|
As the Future Catches You
MIXING APPLES, ORANGES, AND FLOPPY DISKS . . .
If it seems like your world has been topsy-turvy over the past few years . . .
Consider what's coming.
Your genetic code will be imprinted on an ID card . . .
For better and worse.
Medicines will be tailored to your genes and will help prevent specific diseases for which you may be at risk.
(But . . . your insurance company and your prospective employer may also find out that you are genetically disposed to, say, heart disease, or breast cancer, or Alzheimer's.)
Meanwhile, lone individuals are birthing not just companies but entire industries that rapidly become bigger than the economies of most countries.
But unlike growth industries of the past . . . cars and aerospace, for example . . . the industries that will dominate our future depend on just a few smart minds . . .
Not a lot of manpower . . .
So during a period of prosperity and economic growth . . .
Wealth is ever more mobile and concentrated.
You and your children are about to face a series of unprecedented moral, ethical, economic, and financial issues.
The choices you make will impact where you live, what you earn, what your grandchildren will look like, how long you live.
It all starts because we are mixing apples, oranges, and floppy disks.
Put an orange on your desk . . .
Next to a floppy disk or CD . . .
Although each seems very different today . . .
They are becoming one and the same.
Your computer runs on a code based on "1"s and "0"s.
If you change the order and number of these 1s and 0s . . .
By tapping the keyboard . . .
You capitalize a letter, chan