After three decades as a highly successful sports marketer and entrepreneur, Steve Tebon has a lot to share. Game On: The Power of the Sports Marketing Deal, chronicles Tebon's leadership of Exclusive Sports Marketing, the company he founded and led for 23 years, before selling ESM in 2006. The book provides rare insight into one of the most overlooked, but biggest sports marketing industries: grassroots, recreational sports. Using case studies and interviews with high level executives, Tebon reveals how he was able to close sponsorship deals with corporate leaders such as Anheuser-Busch, Coca-Cola, Nestle Brands, Toyota, and Nike, for ESM's highly respected grassroots triathlon, beach volleyball, and basketball programs. Game On also discusses the cutting-edge marketing and promotional plans his company developed, the importance of "5-Star" customer service, and the value of establishing and maintaining relationships. The book also takes a look at the challenges faced by sports marketers, how they can be overcome, and what the small business owner needs to focus on to insure company stability and growth. With a foreward by Dave Scott, a 6-Time Hawaiian Ironman World Champion and highly sought after coach and speaker, Game On is a must read for modern day sports marketers, business entrepreneurs, and students interested in the sports and events industry.