Kevin and Jackie Freiberg’s previous book, Nuts!: Southwest Airline’s Crazy Recipe for Business and Personal Success, described the unconventional leadership that made Southwest an airline industry dynamo. In GUTS!, the Freibergs look at twenty-five gutsy and extraordinarily successful businesses and introduce the chief executives who are creating a new corporate ethos that blows the doors off business-as-usual.
Drawing on five years of research, the Freibergs provide a behind-the-scenes look at these intensely focused, passionate, and unconventional leaders and their companies. Among them:
• James Blanchard, CEO of Synovus Financial, a financial services giant with more than 16 billion dollars in assets
• Roy Spence, Jr., President of GSD&M Advertising, which AdWeek magazine named Southwest Agency of the Year seven times
• James Goodnight of SAS, a world leader in intelligence software
Although the leaders in the book represent a wide-range of industries, they share a common vision: They see business as a heroic cause and understand that good leadership isn’t a matter of position, but of influence. They reject hierarchical rules, rituals, and expectations, and have replaced in-the-box management with a culture based on passion and innovation. They regard their employees not as “human resources,” but as individuals with unique gifts and talents. And make everyone in the company responsible for the company’s brand and culture.
An exciting follow-up to Nuts! , which has sold nearly 500,000 copies in hardcover and paperback, GUTS! proves that it is possible to have fun, live your values, and still make money.
From the Hardcover edition.
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|Title of Business & Economics eBook: Guts!|
|Release Date: 12-10-2008|
|Allowed Countries (hover)|
|Publisher: Doubleday Business|
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Back in 1996, we published our own up-close account of one of America’s great businesses. We called our book Nuts! Southwest Airlines’ Crazy Recipe for Business and Personal Success. Much as we admired that legendary airline and its irreverent culture, we were flabbergasted by the book’s success. As of 2003, Nuts! has sold more than 500,000 copies, and it continues to sell thousands more each month.
Why such interest? Well, it seems that people all over the world crave stories about extraordinary achievers, and Southwest fits the bill. Even in the aftermath of 9/11, with other airlines hammered by financial turbulence, Southwest Airlines soars on wings of success.
Instead of laying off people and cutting flights, it has hired 6,500 new employees and added new routes. Instead of alienating customers, it has generated such loyalty that its passengers often donate unused portions of their tickets to the company and even send in cash. Post-9/11, Southwest is the only major carrier to make a profit every quarter.
Inspired by the Southwest story and its impact on all those who hear it, we set out to find other Southwest-like companies with unusual strategies for attracting talent and ensuring success. Nuts! became our passport to amazing organizations, not only those on Fortune magazine’s various “best” lists, but also companies that may not be on any list at all yet are known as the best within the communities they serve. We discovered organizations full of great people who are turned on, passionate, in love with what they do, and eager to use their skills, gifts, and talents to the fullest. We were determined to p